In this episode, Trevor and Bernie hear from Cat Johnson.
She shares how to avoid ‘crop dust marketing’ and why trying to reach everyone means you won’t reach anyone.
Make sure you seek out all the valuable blogs and resources on Cat’s website here
Grab Cat’s Coworking Out Loud book here on Amazon
Join the Cat’s very active Facebook group for Coworking Content practitioners.
Freelancer Heros Facebook Group for UK based Freelancers.
“Marketing is a commitment, not campaign” – Jon Buscall Moondog Marketing
Shortly after this episode, we persuaded Cat to join the Ouishare Radio team where she heads up the Write Club podcast about storytelling and writing.