Where are you, coworkers? Finding your coworking audience
In this episode, our heroes attempt to articulate who they’re writing all this coworking content for. They explore focusing in on a single, prototypical person using personas. Throughout, they share stories and learn the value of focus in each other’s examples, finally discovering the secret of making content that matters.
We hope this episode helps you sharpen your focus on your audience. Because we’ve all seen how when that happens, your content really does the heavy lifting for identifying and connecting your tribe.
Here are some links to things we mention:
- Cowork Niagara
- The Vinyl Cafe, “We might not be big, but we’re small.” Here’s a great episode to listen to.